SWYFT is Redefining Retail Supply Chain
Tapestry and Swyft are redefining retail supply chain for the online world
Phase One (design) of the Tapestry Project is nearing completion! The Tapestry Team now has a reasonably well-defined feature set for the platform and development of the foundational portions of the servers and databases are underway. We are now working with artists to translate this information into infographics, which will be included in project documents, presentation decks, and the web site. Designers are also working with our video production team to produce explainer videos targeted for each group of players in the Tapestry economic model.
One of the documents we have quietly seeded to investors is called “The Tapestry Competitive Advantage” and this document has received glowing feedback from everyone who has read it. This document will be published soon, so we thought it would be a good idea to summarize some of it for our community here.
Because Tapestry combines elements from existing platforms and turns models on their heads a bit, let’s start with a basic overview of the system we’re building.
The easiest way to envision Tapestry is to start with some familiar platforms: Shopify, Ebay Stores, and Etsy. Typical users of these platforms have products to sell, so they engage the platforms to retail their products online. They have varying control over the look and feel of their stores, can enter products to be displayed to the public, and use the platform’s central shopping carts to process transactions.
While these platforms are fine for manufacturers and suppliers who want to sell their own products, we think their models are limiting since, to use them, users already have to have products to sell. Since suppliers are usually good at creating products and not necessarily so good at marketing, the traditional model is flawed. Sure, suppliers usually implement some form of affiliate marketing program to attract professional salespeople to advertise for them, but these programs are often half-hearted attempts and take a lot of time to manage.
This is where Tapestry steps in and supercharges the old model. Tapestry completely separates suppliers from sellers; allowing each category of user to focus on what they do best. Tapestry suppliers simply sign up and enter their product catalogs into the system. When they do, their products are immediately available to all of the stores in the Tapestry network; not just their own store. They have access to the entire database of Tapestry sales professionals, who will eagerly market their products in exchange for affiliate commissions.
All of this happens with no infrastructure cost to suppliers! Since suppliers are the foundation of the Tapestry retail supply chain, they pay nothing for our services until sales take place. Then they pay small transaction processing fees, and whatever commissions are owed to the affiliates that drove the sales.
At the same time, marketers can now create branded online shops without having to find products to sell! Anyone can sign up with Tapestry, create their own branded shops, and populate their shops with products from the huge Tapestry Supplier Catalog. Sellers no longer have to worry about finding products, tracking dozens of different affiliate programs, chasing down commissions, or any of the many other tedious tasks that take away from their time to actually market products.
Suppliers will love Tapestry because we simplify their entire online retail operation while delivering a large and eager sales force.
Sellers will love Tapestry because we give them a ready supply of products, along with the tools for executing sales and collecting commissions.
And this is only the tip of the Tapestry iceberg! You can see why we think Swyft and Tapestry are redefining retail supply chain.
Tapestry has too many additional features and benefits to list in a simple overview, but we wanted to give the community a taste of what will be driving Tapestry to be a major player in the online retail space.
There is no single platform that delivers the features and advantages that Tapestry is building!
Many competitors have pieces of the puzzle, but only Tapestry will put everything together to make a beautiful picture for everyone.
We will be discussing more of the Tapestry ecosystem in coming months, so please stay tuned for publication of our papers, videos, and the Tapestry web site!
You may be asking how Swyft fits into the Tapestry business model of redefining retail supply chain? As of now, Swyft is expected to be used in conjunction with the platform to pay for monthly shopkeeper fees. We will endeavor to try to eventually match this into the harvest contract, where the rewards for locking up Swyft will service the fees and meet a cost neutral base for Tapestry influencers and affiliate marketeers.
In the longer term, there will be no limit to the use-case for Swyft with Tapestry; assuming proven usage and adequate liquidity for our token. Part of Tapestry’s ongoing mission will be to educate users on the benefits of crypto over fiat, but until users traverse that learning curve, Tapestry will work to mask the complexities of accepting and exchanging crypto. Unlike many crypto projects, our focus remains on developing a sustainable business model first, and only then working to understand how crypto can be integrated into the ecosystem.
Whilst the validation of contracts and infrastructure within the Tapestry platform will leverage blockchain technology alongside a number of more traditional information technology tools, it is paramount that the required footfall comes from all business and retail sectors; not limiting ourselves to a small percentage of crypto enthusiasts.
MARKET PRICE ACTION AND COMMUNITY SUPPORT
As of right now we see BTC building its base and usually within this you can have two types of market activity. One is where the rising tide for bitcoin lifts the price of all altcoins, and one is where the price of altcoins are suppressed while users try to capitalize on the strength of movement as BTC dominance increases.
Given our Low supply and locked up volume (Currently 50%) our market should and would see the effect of support shown by the community here. For those that swapped into SWYFTT from Storiqa and Octanox and took a percentage of our current available supply. It is important to note that, whilst you are now part of the Swyft journey, your support would be greatly appreciated in supporting our price and helping us achieve a price point that would be reflective as a payment solution for our longer term plans.
It becomes slightly hindering, given the amount of good will that we have shown to users that were locked in dead assets, that this really hasn’t occurred against the offers we made. It is easy for a community member to throw ideas out for Binance and other requests for exchanges without really understanding the financial cost and impact of this against the long-term backdrop of what we are trying to achieve.
Secondly, if you haven’t supported us at all in terms of market financial support and really have just swapped in given the good will we’ve shown, perhaps start thinking about achieving some form of commitment in reaching a vesting level or at least helping us engage more members outside of our community and educating them on the long term plans of Swyft to build that market pressure.
Once the Tapestry platform is fully functional in terms of an investor view, depending on its price point, Swyft will need to be evaluated in terms of its usability within the retail space. A very low evaluation based on supply will end up in a consolidation. Not enough supply to service demand will end up in a mass airdrop based on users holdings; to create the available requirement needed. We are away off this thought process, and creating the fundamentals of a solid platform for redefining retail supply chain is our priority.
All I ask is a little reflection on your position:
- When was the last time you retweeted or shared one of our articles?
- How often do you visit the channel to engage the community into discussion?
- Where have you promoted Swyft to your contact base in what we are trying to achieve?
- Are you currently just sitting on swapped tokens and not reached a vesting level to take advantage of an annual return?
- Have you ever supported our markets to help strip more available tokens off the market to create a strong price point base?
The Swyft Team and Whitelist Investors can sit here confidently and say we are sticking to our commitments to everyone. We are holding our tokens as we believe in the future price point we are trying to achieve against the back drop of the work we are doing. For those that have done all of the above or some of them, I appreciate your efforts. For those that have done neither, reflect on your position in support for what the project continues to work to do for you.
Well this concludes our November update. We look forward to updating you again in December, where hopefully we will be targeting a Phase 2 commencement date which is around actual technical implementation and deployment for Tapestry.
As always, we are around to answer any question you may have. I wish you the best of health in these trying times. Stay Safe
** DISCLAIMER – “Tapestry ” is an internal code name for the project described above. We are in no way affiliated with Tapestry, Inc. or any holders of the Tapestry trademark.
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